This two-part workshop series is designed to help early-stage ventures create a sustainable business model and develop a framework for validating that model.

“The purpose of a startup is to search for a scalable and repeatable business model,” says Steve Blank. At its most basic level, your business model illustrates how your new venture will make money.

In this two-part workshop series, we follow Steve Blank’s methodology and introduce startups to Osterwalder’s Business Model Canvas and the analytical process required to validate a business model. The workshops are highly interactive and all participants will be able to design their own business model during the series.

Participant Profile

This workshop series is for all new ventures that are looking for clarity on how to establish a profitable business. Participants will be expected to have completed the “Value proposition” workshop series or to have an established value proposition statement before attending this workshop.

“The workshops gave me a framework to organize my thoughts around. That made it easier to prioritize opportunities and understand what was working, what wasn’t and why.”

Workshop Topics

  • Osterwalder’s Business Model Canvas
  • How to design your business model
  • Analyzing external and internal forces
  • Implementing analytics in your business model
  • Customer acquisition costs
  • Customer lifetime value
  • Sustainability in your business model

Workshop Schedule and Registration

Session Deliverable
1. Designing your business model A business model designed around the participant’s value proposition
2. Validating your business model A framework for validating your business model that analyzes external forces and key business model metrics

Interested in attending an upcoming workshop? Workshops are held regularly at MaRS and at our partner organizations across the Ontario Network of Entrepreneurs.


Pre-reading Materials