Step 1: Identify your growth goal
Think about what you want from your growth strategy. What is your company’s next milestone? To build enough traction to attract investors? To show you can scale? Before you start a marketing campaign, you need to know your destination so you can map your progress.
This “destination” is your growth goal. Growth goals will vary depending on your company’s needs at this time.
You need to identify your current growth goal.
In this video, Nathan explains why defining a growth goal is so critical and how to go about it.
After you view the video, download the spreadsheet below and complete the activity.
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Video transcript | Step 1: Identify your growth goal
WHAT TO DO NEXT
- Download this spreadsheet.
- In the spreadsheet, open the tab for Step 1 and complete the activity.
- Proceed to Step 2 of this playbook.
CASE STUDY: GROWTH MARKETING CHALLENGES
Derek Hopfner is the co-founder of Law Scout, a small online legal-services company looking to scale. Do its growth challenges sound familiar to you?
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Be specific and clearly define success. What you’re trying to achieve should be narrow and focused.
– Sean Ellis
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